Of course, you have heard of the hottest new social media platform TikTok. It probably seems like just a lip-syncing video app for teens, but it’s much more than that.

TikTok was launched in 2017 outside China and already has 500 million active users worldwide. That makes TikTok 9th in terms of social network sites, ahead of better-known sites such as LinkedIn, Twitter, Pinterest, and Snapchat and it was the most downloaded app for Apple in 2018.

TikTok is also booming in the Middle East having Egypt, Saudi Arabia, and the UAE as the most three important markets in the region.

If you’re curious about marketing on TikTok but don’t know where to start, we’ve got you covered.

But you should first keep in mind that this platform isn’t the right tool for all types of businesses, it differs according to your target audience and type of content you are willing to share.

TikTok users are mostly those under 30 years old, particularly those belonging to Gen Z where 41% out of them are between the ages of 16 and 24 years old with a majority of male users 56%.

TikTok users are passionate and eager for fun, creative and engaging content.

Now it’s time to know how to effectively boost your business on TikTok.

There several ways to do so:

1. Creative Content: TikTok users are on the platform to find and try fun and creative videos, so creating similar videos on the platform will increase your fan base.

2. Hashtag Challenge: Launch a hashtag challenge by encouraging TikTok users to create or recreate content and add your branded hashtag to it.

3. Influencer Marketing: Work with TikTok influencers, by letting them feature and talk about your brand with tagging your account. To get results from TikTok influencer marketing, just make sure the influencer’s audience matches your target audience.

4. TikTok Ads: Similar to all other social media platforms, TikTok had launched the possibility of reaching out to users with paid advertising campaigns by stressing on meeting the needs of advertisers without diluting its creative appeal to users.

Let’s dig deeper into TikTok Ads!

TikTok ads run a similar hierarchy of creating ads as other platforms (Campaign, Ad groups, Ads, Placements, and Budget) with different types of Ads. To start creating a TikTok ad, of course, you should create Ads account and then start setting up your campaign.

TikTok platform allows you to choose one of the below Ad types:

Infeed Native Content: This type of ad is similar to Snapchat or Instagram story ads and supports multiple features like website clicks or app downloads.

Brand Takeovers: This lets brands take over TikTok for the day. They can create images, GIFs and videos with embedded links to landing pages or hashtag challenges.

Hashtag Challenges: Instead of trying to make a hashtag challenge go viral on your own, you can use promoted hashtags to get more engagement.

Branded Lenses: Branded lenses are like the Snapchat 2D and 3D lenses for faces and photos.

As for the cost of ads on TikTok, it can be set on daily or monthly bases with a minimum limit of $50 and advertisers can select one of the below 3 bidding options:

1. oCPC a type of bidding method, which could guarantee that the ads will be firstly displayed to users who may perform your expected actions. If you select the bidding method, you shall bid on the individual conversion cost you expect but pay by CPC.

2. CPC The average fee per click. This bidding method can ensure that the ads are pushed firstly to users who are more likely to click your ads. The system will automatically adjust the bid based on your price, drawing the actual CPC close to your target price.

3. CPM the average cost per thousand impressions. This bidding method can help expose your ads as much as possible within the current budget. The system will automatically adjust the bid based on your price, drawing the actual CPM close to your target price.

Last Thought!

Don’t just jump and start using TikTok or any other social media and digital marketing tool for your business without first assigning your objectives behind your online presence, which may lead to your failure on these platforms. That’s why we always stress on starting with preparing your digital marketing strategy before hopping into using the tools.