Your TACTICS will include the following 7 ingredients:
- Target Audience:
- Approach
- Communication Strategy:
- Trajectory
- Innovation Strategy
- Creative Strategy
- Situation Analysis
Throughout your digital marketing strategy, we will help you to reshape your brand’s ideology through a new adopted Approach by defining your brand's long and short term goals and highlighting its unbeatable competitive advantages. We will fortify your ideology with an Innovation Strategy that sets a new framework and uplifts your business model especially revenue streams in an innovative way to gain new competitive advantages.
The suggested new ideology will be based on an in-depth Situation Analysis covering your business industry trends and competitors' online performance.
After that, we will define your Target Audience based on STP framework. We will reflect all of that through a Communication Strategy that will be based on the HHH content distributed through the PESO model including “Paid media” (Strategy action plan) “Earned media” (Influencer marketing strategy) “Shared media” (Social media marketing strategy) and “Owned media” (the structure and characteristics of your owned digital tools similar to website, blog…).
In addition to that, we will visualize the whole communication process with your leads until they are diverted into prospects and advocates through a clear customers’ Trajectory.
Last but not least, we will frame out a Creative Strategy summarized in a brief to support the designers in translating the whole strategy ideas into words and visual taking into consideration the digital marketing campaign requirements and objectives.
