TACTICS (Strategy)



The 1st Pillar of the 4T's of Digital Marketing Operations
Representing the first & most important potion of our treatment for success


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HELP YOU BUILD YOUR DIGITAL MARKETING STRATEGY





"TACTICS" are designed to set the foundation for your future success, lay the groundwork & create the necessary base "strategy" on which you will develop your digital marketing operations. We will partner with your in-house team to build a simple and clear digital marketing strategy for your business.



​TIMELINE:

  • First: You'll receive a questionnaire that helps to clarify your goals and simplify the preparation process of your tactics (strategy).

  • Second: After receiving your filled questionnaire, we will start preparing your TACTICS.

CONTENT:


Your TACTICS will include:

  1. Target Audience:
    The kind of people you’ll be talking to, how to speak to them, where to find them, and what they want from your brand.
  2. Approach
    Your company's main digital marketing operation's goals and the date of accomplishment along with your brand's ideology & competitive advantages
  3. Communication Strategy:
    The methods that help you and your online activities including the way to share your brand's message with the public and whom to reach.
  4. Trajectory
    The customers’ buying journey to understand their purchasing behavior (before, during & after).
  5. Influence
    The methods used to acquire a positive impact in your industry and how to boost it either by searching for people who have a positive impact on your target audience or through your own content.
  6. Crisis Planning & Preparation:
    Preparing a crisis prevention plan to help your business stand against any online risk
  7. Situation Analysis
    Your brand's current online situation, capabilities, & activities. In addition to determining your brand's direct and indirect competitors.

    TACTICS will also include your campaign's action plan and the recommended tools & budget that should be used in the next phase.

Time frame: One Month


- Why Outsourcing Your Digital Marketing Strategy Make Sense? Click Here to read this blog post.


- How Much A Digital Marketing Strategy Usually Cost?

Digital marketing strategy cost can vary between $5,000 up to $40,000 based on several categories. Click Here to read this blog post.


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DIGITAL MARKETING STRATEGY REVIEW





Insanity: Doing the same thing over and over and expecting different results - Albert Einstein



  • Are your paid advertising campaigns generating a satisfactory return on investment?
  • Are you building the right audience on social media?
  • Is your website optimized for search engines?
  • Is your brand identity consistent across the web?

A successful review will help you pinpoint your marketing strengths and weaknesses, so you can make solid decisions about where to put your resources in the future and make sure that you are not throwing your marketing dollars out of the window.


Our digital marketing review & analysis will include breaking down your marketing activities and overall strategies into 3 different areas:


1. Owned Media (things like your website, content,...)

2.Earned Media (things like your social media presence/accounts and performance & engagement happening there)

3.Paid Media (things like your digital marketing campaigns,...)


We provide an honest review of your marketing strategy and activity. Our purpose isn't to be critical and to poke holes in what you've done, it's to help you identify what you've done and what you need to improve or change in order to get the best results for your business.


We will work with you to prioritize recommendations and then we will draw a road map for you to implement with an action plan for completion. If you will not have the time or the resources to implement our recommendations, then we can do it for you.


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The 4T's Marketing Concept Is Applied Here



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