89% of marketers worldwide say that email is their primary channel for lead generation and that’s true due to the huge number of e-mail users worldwide (3.7 billion users) and this figure is set to grow to 4.1 billion users in 2021.
This what drives brands and companies to excessively use email marketing practices to reach more leads, but what they don’t know is that the email marketing practices they are using will affect their result.
Due to the nonexistence of privacy policy in the Arab world, most of the email marketing practices are mass mailing (when an email sent for commercial purposes without the permission from the receiver).
Day in day out this type of email marketing is dominating in the Arab world over opt-it or targeted email marketing (any commercial email sent to people who have specifically signed up to receive it) due to its low cost of sending and the unfamiliarity about the disadvantages of such practices.
Therefore in this blog post, I will be sharing with you what do email marketing companies hide from their clients about mass mailing.
Let’s start!