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WHAT IS OUR WHY?
HELP OUR CLIENTS TO PURSUE GROWTH AND LEARNING.



HERE ARE 10 BOOKS I RECOMMEND



Publication Date: 5 November 2018





There’s nothing more inspirational than a well-written book. I´ve always been a voracious reader, who likes to read books to get inspired and learn new things.


Some of you don’t have time for unimportant books, that’s why I will share with you here a group of business books I recommend for you to read. You can be sure that each one of the books mentioned below is fantastic and will be worth your time.



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tHE 4PS OF MARKETING VS THE 4TS OF DIGITAL MARKETING



Publication Date: 31 October 2018





Even though the list of differences is big between the 4Ps of marketing and the 4Ts of digital marketing operations, but these two concepts intertwine together to support brands all the way from the early production phase until the promotion and selling phases.

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These two concepts share various similarities & differences that will be presented in this blog post.


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The Big FOURTEEN Things I learned from My 18 Years of Digital Marketing Experience



Publication Date:8 August 2018





You need to experience life in order to learn the lessons. And the more life you experience, the more lessons you accumulate.


After creating and managing hundreds of digital marketing campaigns and reading hundreds of books every single year, I had accumulated many lessons and I would like to share with you here the big thirteen lessons I learned:


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IMPROVE YOUR BUSINESS’ PERFORMANCE WITH GOOGLE ANALYTICS



Publication Date:22 September 2018





In this blog post, I will go in depth in one of the most powerful tracking tools for brands, bloggers & businesses: “Google Analytics” which help you uncover a tremendous amount of data about your website that can be used to enhance your marketing and business development strategies.


If you’re not familiar with Google Analytics, it can be a little overwhelming at first. With so much data available to dig through, it’s hard to know where to look to find the most important metrics, therefore, I cut the road for you and provided you below how-to guide to use the free tool “Google Analytics” and mentioned the main metrics and how to get them.


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WHY DON’T WE DO DAILY SOCIAL MEDIA MANAGEMENT?



Publication Date: 12 June 2018





Don’t be shocked! Yes, we don’t do daily social media management.


We are always being asked as one of the leading digital marketing agencies in the Middle East by our clients and new prospects to daily manage their social media presence but instead, we offer them replacement solutions and reject the daily management request.


Are you eager to know why we don’t do daily management and what does our replacement solution include? Let’s get started.


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SOCIAL MEDIA INFLUENCERS ASSOCIATION®



Publication Date:22 September 2018





Social Media Influencers Association ® is a non-profit organization

- registered on 8/11/2017 under the number 21433 -


SMIA ® aims to bring together social media influencers in order to guard and protect their rights and also deepen their relationships with the aim of creating a positive impact on the society.


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aRE WE A GOOD FIT FOR YOUR BUSINESS?



Publication Date:18 September 2018





While you can't always please everyone, there's something very important about knowing what does.


Through our eighteen years of experience, we've dealt with our share of clients and know when we're a good fit, and when we're not.


Why do we do this, you ask? In the spirit of full transparency, we want to establish expectations from the starting line – to ensure our chances of having an outstanding & successful partnership are sky-high.


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How much will a digital marketing strategy cost you?



Publication Date: 28 June 2018





Pricing digital marketing services, especially strategy, is always a delicate subject since it’s important that agencies are attractive to customers, but they still need to be profitable.


Digital marketing strategy cost can vary between $5,000 up to $40,000 based on several categories.


So keep in mind that getting a fixed price for such a service is hard, therefore in this blog post, we will reveal for you the main factors that agencies take into consideration when pricing a strategy.



Let’s get started!


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What do email marketing companies hide from their clients about mass mailing?



Publication Date: 17 July 2018





89% of marketers worldwide say that email is their primary channel for lead generation and that’s true due to the huge number of e-mail users worldwide (3.7 billion users) and this figure is set to grow to 4.1 billion users in 2021.

This what drives brands and companies to excessively use email marketing practices to reach more leads, but what they don’t know is that the email marketing practices they are using will affect their result.


Due to the nonexistence of privacy policy in the Arab world, most of the email marketing practices are mass mailing (when an email sent for commercial purposes without the permission from the receiver).

Day in day out this type of email marketing is dominating in the Arab world over opt-it or targeted email marketing (any commercial email sent to people who have specifically signed up to receive it) due to its low cost of sending and the unfamiliarity about the disadvantages of such practices.


Therefore in this blog post, I will be sharing with you what do email marketing companies hide from their clients about mass mailing.

Let’s start!


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THE 4TS OF DIGITAL MARKETING OPERATIONS



By Joe Ghantous - Founder/CEO Of Right Service





In 1960 Jerome McCarthy had come up with the “4P’s of Marketing” concept that set up controllable variables to help brands influence their buyers’ response.

After 7 years, Philip Kotler, the father of modern marketing, had popularized this concept in his book & make it the marketing bible.


After 50 years, I think the time has come to create a new marketing concept that meets the digital age & allows brands to simply manage & implement any digital marketing activity. On January 9, 2017 after 17 of experience in digital marketing and studying the market requirements and analyzing the active digital marketing campaigns I have come up with “ The 4T’s of Digital Marketing Operations”, a Lebanese Marketing Concept That Can Be Implemented Internationally.


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What is employee advocacy on social media and why it is important for the banking sector?



Publication Date:11 September 2018





We all know that a company’s employees are its most valuable asset and a happy and productive workforce leads to growth, retention, and strong culture. But many organizations are not fully aware about the true potential of their teams. In a world driven by digital and social, employee advocacy is essential.


Employee Advocacy is defined as the promotion of a company by employees who share their support for a company’s brand, product, or services on their social networks. The goal of employee advocacy is to inform, educate and engage the workforce allowing them to become brand ambassadors or “employee advocates.”


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TOP LEBANESE SOCIAL MEDIA INFLUENCERS



Last Updated in 2018





​Nowadays, social media is always exciting and playing a vital role in everybody’s life no matter what is your working field.

Social Media influencers are present also everywhere. While it’s true that the right influencer can massively raise your brand’s visibility, if they don’t know you & show you past interest, you could waste valuable marketing resources with nothing to show for going after wrong influencers.

So this aritice of “Top Lebanese Social Media Influencers To Follow” was created.

These influencers have highly contributed to the Lebanese as well the Arab social media community and have nurtured a great numbers of followers that I highly recommend.



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TOP ARAB SOCIAL MEDIA INFLUENCERS



Last Updated in 2018





By now, social media has tremendously impacted our interaction and is handling some issue related to culture, business, and the world-at-large. It had revolutionized the way people communicate and socialize on the Web.


Therefore it’s important to stay connected and in the moment in any social media platform and follow the right people. They can influence how you think, how you connect with others and how you and learn since learning from experts in your field or in business can help you achieve greater results.
This blog post of “Top Arab Social Media Influencers To Follow” was create since following and learning from experts in your field or in business can help you achieve greater results and who knows, they may learn from you!


Let’s get familiarized to the “Top Arab Social Media Influencers To Follow” listed in no specific order, and segmented in 3 main categories.


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