While you can't always please everyone, there's something very important about knowing what does.

Through our eighteen years of experience, we've dealt with our share of clients and know when we're a good fit, and when we're not.

Why do we do this, you ask? In the spirit of full transparency, we want to establish expectations from the starting line – to ensure our chances of having an outstanding & successful partnership are sky-high.

You need to experience life in order to learn the lessons. And the more life you experience, the more lessons you accumulate.

After creating and managing hundreds of digital marketing campaigns and reading hundreds of books every single year, I had accumulated many lessons and I would like to share with you here the big twelve lessons I learned:

Pricing digital marketing services, especially strategy, is always a delicate subject since it’s important that agencies are attractive to customers, but they still need to be profitable.

Digital marketing strategy cost can vary between $5,000 up to $40,000 based on several categories.

So keep in mind that getting a fixed price for such a service is hard, therefore in this blog post, we will reveal for you the main factors that agencies take into consideration when pricing a strategy.

Let’s get started!

89% of marketers worldwide say that email is their primary channel for lead generation and that’s true due to the huge number of e-mail users worldwide (3.7 billion users) and this figure is set to grow to 4.1 billion users in 2021.

This what drives brands and companies to excessively use email marketing practices to reach more leads, but what they don’t know is that the email marketing practices they are using will affect their result.

Due to the nonexistence of privacy policy in the Arab world, most of the email marketing practices are mass mailing (when an email sent for commercial purposes without the permission from the receiver).

Day in day out this type of email marketing is dominating in the Arab world over opt-it or targeted email marketing (any commercial email sent to people who have specifically signed up to receive it) due to its low cost of sending and the unfamiliarity about the disadvantages of such practices.

Therefore in this blog post, I will be sharing with you what do email marketing companies hide from their clients about mass mailing.

Let’s start!

We all know that a company’s employees are its most valuable asset and a happy and productive workforce leads to growth, retention, and strong culture. But many organizations are not fully aware about the true potential of their teams. In a world driven by digital and social, employee advocacy is essential.

Employee Advocacy is defined as the promotion of a company by employees who share their support for a company’s brand, product, or services on their social networks. The goal of employee advocacy is to inform, educate and engage the workforce allowing them to become brand ambassadors or “employee advocates.”

​Nowadays, social media is always exciting and playing a vital role in everybody’s life no matter what is your working field.